If you’ve kept up with the trends in digital marketing, you know about the power of video. It is without question the most effective marketing medium of not only the future, but also the present.
According to Forbes, 500 million (that’s half a billion!) people watch videos on Facebook every single day. And that’s only the stats for one platform.
Video is quickly emerging as the dominant marketing trend across websites and social media sites. In fact, by 2021, it has been predicted that over one million minutes (which is almost 17,000 hours) worth of video will be crossing global IP networks each second.
Think about it: this means that per day, a staggering 1,468,800,000 hours of video will be at play.
It isn’t without reason that video is so popular with the public—and consequently, with digital marketers.
Being fit for consumption across all devices, from computers to smaller hand-held devices such as smartphones and tablets, video is user-friendly and consumer-focused.
Moreover, videos tend to be more engaging than images and require less energy and effort than reading through text.
Data collected on the influence of video marketing—such as that 83% of video marketers believe it gives them better return on investment (ROI) than other formats or that video marketers achieve 66% more leads and 54% increase in brand awareness—all paint the same picture: that video content is what global audiences are demanding, and that you should be supplying just that to come out ahead of your competitors.
But although perhaps one minute of video is worth 1.8 million words, it also matters what ideas and production quality you bring to your videos.
To ensure that your brand does video marketing right, it is crucial to pick the right video production company.
Yes, you could attempt to produce in-house videos and save yourself some added expenses.
But the truth is that most firms have neither the necessary equipment, nor employees with in-depth video production employees available for the job.
Luckily, there are more and more video production companies emerging, so you have plenty of options to pick and choose from.
The expansion of the internet has also made it possible to overcome physical barriers, as companies such as ourselves provide remote digital services.
In this article, we provide tips on how you can choose the video production company that is the right fit for you and your business: