And the nominees are...
1 - Tutorials
For many brands, the first video experience starts right here.
The reason is simple, a big effectiveness is its foundation, whilst promoting a given product or service.
The idea is to always show the consumer how to do something more efficiently, whether this is the to present the proper way to use an online tool, the software’s installation and setup, or even how to assemble the living room furniture without putting too much thought into it.
These are crucial videos for brand promotion, because what initially looked like a “walk through the desert” becomes easier, by detailing step by step what the user should do in order to get the best performance overall from his product.
All in all, they literally give you the opportunity to see how you can carry out tasks by yourself without having to be aided by professionals, nor having to pay extra fees for it.
2 - Interviews
In all areas, you have key persons and there’s not a single person who doesn’t enjoy listening to them and having the feeling that you’ve learned a bit more after doing so.
It can be really interesting to get in touch with these professionals and have a pleasant and, above all, a fulfilling talk on some subject that is of our prospects’ interest. It’s a good way to expand the company’s network, conquering views, followers and, more than anything else, people interested in our business. Interviews can be streamed in real time (Facebook, Skype, Hangout) or recorded and shared afterwards, in the right moment and platform.
The big advantage of this kind of live interview is the fact that spectators will be able to interact while they watch the content, sending questions and suggestions, thus raising the interest in the action that’s being developed.
3 - Explainer Videos
It’s one of the most effective video types among this whole set, due to how natural it fits a company’s marketing strategy, reinforcing it with a customized, creative and, above all, an intuitive tool, which is able to bring measurable results.
It’s not out of nothing that more and more brands are choosing this option, since it shows to the customer, in a light and animated manner, the way he can use the product or service more effectively. It also helps to simplify the preconceptions of our target audience, debunking some difficulties that may not exist.
Some advantages of the explainers are the way that they can easily spread our brand, the manner they increase the traffic to the website and its ranking on Google, increasing as well the conversion rates by using a language that is universal and understood in the world’s four corners.
Why should we pick a crowded route if we have, right next to it, an empty one?